If you’re ready to step into the spotlight and share your story with the world, this course is the guidebook you’ve been waiting for. With over 30 actionable tips, Lynn B. Sanders distills three decades of publicity and storytelling experience into an empowering, easy-to-follow checklist that gives beginners the tools to become media magnets. Lynn doesn’t just teach publicity—she teaches purposeful publicity. From the very beginning, she reminds you that your story matters and that the way you tell it can attract or repel opportunities. That energy runs through the entire course, grounding it in both strategy and authenticity. Using her “Publicity Essentials Checklist,” you’ll walk step-by-step through how to: • Plan, write, and develop an effective pitch letter • Identify and connect with your ideal audience on social media • Craft compelling stories with a strong media hook tied to current events or unique perspectives • Understand how to contact journalists professionally including etiquette for emails, phone calls, and follow-ups • Create a media kit with credibility-building tools like testimonials, headshots, press releases, and interview questions • Prepare for interviews, speak in sound bites, and confidently deliver your message This course goes far beyond general publicity advice. It provides a clear roadmap—from building a list of media targets to writing a thank-you note after securing coverage. You’ll finish with a complete toolkit and the mindset to leverage storytelling for real-world visibility and impact. Whether you're an entrepreneur, coach, creative professional, or nonprofit leader, this course teaches you how to pitch with purpose and presence. This isn’t just about landing an interview. It’s about sharing your story in a way that inspires, empowers, and transforms lives. If you’re ready to make the impact you deserve, Lynn’s course gives you the exact tools and confidence to do it. 📢 Highly recommended for anyone seeking to make a meaningful impact through media.

I definitely wasn't an expert at PR, so this caught my eye. gotta say, wow—it actually helped. Tip #28 alone helped me connect with 2 different journalists!! Seriously a total game-changer :D

This is an awesome checklist to become a media magnet.