Courses
The Attraction Blueprint

The Attraction Blueprint

Eliminate the headaches and discover how to tailor PR campaigns to meet your goals! With this course, designed specifically for entrepreneurs like you, you'll learn how to unlock your story superpowers and ace interviews-all with personalized support & guidance.

By Lilian Sue In Mindset · Entrepreneurship and Business · Coaching

Last updated Mar 14, 2025
English (Canada)
General Audiences - suitable for all ages

What you'll learn

You've taken the free webinars, read blogs and even looked into other courses. But you haven't found a solution that will help you tailor a PR strategy for your specific needs, genre & industry.

I'm here to help. With this course, designed specifically for authors, creative entrepreneurs and small business owners like you, you'll learn how to develop the building blocks of a successful PR campaign, from brainstorming your brand story to creating a robust media contact database and acing interviews-all with personalized support & guidance. In The Attraction Blueprint, you'll learn how to:

How to brainstorm a compelling brand story

How to develop an engaging project story

How to create an exciting media kit

The ways to conduct media contact research that will save time & energy

How to ace media interviews

...And more!

This course is absolutely jam-packed full of videos, quizzes, templates, resources and 1:1 personalized coaching calls that will help you build a successful PR strategy that will help you gain international recognition, increase sales, build a reputation as a global industry leader and attract attention from key brands, distributors, investors and publishers you want to work with!

With the new 2024 update, you'll also learn how to:

How to brainstorm a solid position and concrete goals for your campaign using the OKR method

Harness the power of a strong PR mindset by building the healthy coping mechanisms you need to push past limiting beliefs

Specific tips, tricks and strategies on how to pitch a wide variety of platforms from podcasts to conferences for speaking engagements

How to practice, and prepare for interviews, no matter the platform, including tips on how to handle difficult questions!

Included in the Course

Videos

Over 3+ hours of video content, including in-depth walkthroughs and slideshows
Templates and Resources

20+ templates, quizzes and resources to help enhance your learning
1:1 Coaching Calls

Five 1:1 coaching calls to provide personalized support & guidance, answer your burning PR questions & bust past mindset blocks

Content

You'll learn what's included inside this self paced course and how it will help you launch successful PR campaigns to achieve international recognition by giving you the tools, knowledge and confidence to master interviews, create irresistible media pitches and unlock the superpowers behind your stories to build powerful connections with the media and trust and credibility with your audiences!

Introduction to The Attraction Blueprint

4m40s

Inside this section, you'll learn how PR is powerful and how it can help you establish long term growth and longevity for your business, including global recognition.

There are key questions you need to ask yourself to determine whether you're ready for PR. Inside this section, you'll learn how to develop a strong mindset and solidify your goals in order to launch a PR campaign to achieve the results you want.

Learn how to develop the brand story for your PR campaign. The story of your brand (which includes your PR superpower of your personal and professional lived experiences) will be featured in your media kit and your pitches.

In this section, you'll learn the definition of what a project story is, why it's important and the part it plays in a successful PR campaign.

In this lesson, you'll learn why a media kit is vital to a successful PR campaign and how to build one.

Learn how to find the right media outlets that will get you in front of your target audiences!

In this lesson, you'll learn how to develop irresistible story pitches to grab media attention and help you get visible!

In this section, you'll learn how to streamline your relationships with the media to make everything run smoothly.

This lesson will give you the tools, tips and actionable strategies you need to master interviews!

Gain Confidence for Interviews Through Practice and Preparation

14m6s

Learn how to capture your media coverage so you can keep track of the results of your campaign.

In this last section, you'll learn how to re-purpose your media coverage to keep your projects top of mind with audiences.

Requirements

Prerequsites: Learners will get be able to maxmize the knowledge and resources they receive in this course if they first download The free PR Powerplay workbook to help with brainstorming their goals and unlocking their superpowers, and watch the Genius Club masterclass, The Positioning Gameplan to gain a better understanding of the part positioning plays in a successful PR campaign before starting this course.