Angela Vendetti, Restaurant Strategist
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Restaurant Start-Up 101: Marketing & Menu Engineering
In this class, we’ll dig deep into marketing--understanding the four Ps of marketing, the importance of defining your target market, how to formulate your Unique Value Proposition, the art of menu pricing, and how to increase sales up to 16% using menu engineering techniques.
Learn in your language:
every lesson can be translated on demand into
102 languages
What you'll learn
By the end of today’s class, you will be able to:
• Identify your target market
• State your unique value proposition
• Price your menu effectively
• Increase sales up to 16% through menu engineering
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Content
In this class, we’ll dig deep into marketing-understanding the four Ps of marketing, the importance of defining your target market, how to formulate your Unique Value Proposition, the art of menu pricing, and how to increase sales up to 16% using menu engineering techniques.
The Restaurateur Tool box includes downloads to help you get from concept to launch successfully.
Requirements
No prerequisites necessary.
Creator
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This course includes
- 2 sections · 5 lessons
- Basic level
- English (United States)
- Translate on demand in 102 languages
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