Courses
The Positioning Game Plan Masterclass

The Positioning Game Plan Masterclass

An exclusive masterclass on why positioning is an important first step in PR, and how to close the gaps to create a solid positioning strategy to set you up for success, leading into a tailored & customized PR campaign.

By Lilian Sue In Entrepreneurship and Business · Mindset

Last updated Mar 28, 2026
English (Canada)
General Audiences - suitable for all ages

Closed Captions: []

What you'll learn

How to develop a unique and irresistible position for your brand and your story to attract media attention.
Discover and close the gaps in your current positioning strategy to stand out amongst your industry and fellow entrepreneurs
Learn how to brainstorm your goals to help you solidify your positioning
Discover the industry leaders you should be following to see what gaps there are in their strategies that you can learn from and also take the language, and branding they use into consideration for your positioning strategy.

Content

In this exclusive masterclass, you'll learn the importance of positioning, how to build a proper positioning strategy in preparation for a successful PR campaign and how to discover and close the gaps in your current strategy.

Requirements

Requirement: Please download and start working through the free PR Powerplay workbook so that you have a better understanding of how and where positioning fits into your overall strategy to help you launch a successful PR campaign.