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Genius Club

The Positioning Game Plan Masterclass

An exclusive masterclass on why positioning is an important first step in PR, and how to close the gaps to create a solid positioning strategy to set you up for success, leading into a tailored & customized PR campaign.

  • Updated Jun 17, 2026
  • English (Canada)
  • General Audiences - suitable for all ages
Learn in your language: every lesson can be translated on demand into 102 languages

What you'll learn

  • How to develop a unique and irresistible position for your brand and your story to attract media attention.

  • Discover and close the gaps in your current positioning strategy to stand out amongst your industry and fellow entrepreneurs

  • Learn how to brainstorm your goals to help you solidify your positioning

  • Discover the industry leaders you should be following to see what gaps there are in their strategies that you can learn from and also take the language, and branding they use into consideration for your positioning strategy.

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Content

In this exclusive masterclass, you'll learn the importance of positioning, how to build a proper positioning strategy in preparation for a successful PR campaign and how to discover and close the gaps in your current strategy.

Requirements

Requirement: Please download and start working through the free PR Powerplay workbook so that you have a better understanding of how and where positioning fits into your overall strategy to help you launch a successful PR campaign.

Creator

Lilian Sue
@LilianSue PR Coach, Multi-Award Winning Author, Speaker
  • 7 Learners
  • 3 Courses
  • 0.0

PR Coach, Multi-Award Winning Author, Speaker

The Positioning Game Plan Masterclass
Watch trailer

This course includes

  • 1 section · 4 lessons
  • Intermediate level
  • English (Canada)
Course Resources

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