Course: What Business Are You Really In?

Courses
What Business Are You Really In?

What Business Are You Really In?

Most business owners chase results in the wrong direction because they’ve misdiagnosed what business they’re actually running. Tom and Adam reveal how to uncover your real business model — the one that actually drives success.

By Atomic Business Coaching In Entrepreneurship and Business · Sales and Productivity · Leadership Development

Last updated Nov 11, 2025
English
Content suggested for Adults over 18 only

What you'll learn

How to uncover the real business you’re in — the one that actually drives your results, not just the one you think you run.
Why most entrepreneurs misdiagnose their problem and how to spot the real bottleneck in your business model.
The “Airbnb Cleaning Story” — a powerful example of how hidden business layers reveal your true growth opportunity.
The evolution principle: how great businesses (like Netflix) succeed by continually redefining what business they’re in.
Why asking this single question keeps you from stagnation and forces constant innovation.
How to think like a CEO, not a worker — shifting from doing the work to understanding the system that makes it possible.
The mindset of flexibility — learning to let go of old business identities so your next version can thrive.