The Story Circle

The magic is in the mess.” — Brené Brown

One of the greatest misconceptions about visibility is that it’s all about promoting yourself.

It’s not.

True visibility is about building relationships, creating trust, and consistently showing up in meaningful ways.

So many Difference Makers are doing incredible work… yet remain largely unseen because they misunderstand how visibility actually works.

Here’s one of the most powerful principles I’ve learned:

The 80/20 Rule of Visibility.

Spend 80% of your time engaging with others.
Spend 20% of your time promoting yourself.

That means:

• Comment thoughtfully on other people’s posts
• Celebrate others publicly
• Share valuable content from your network
• Encourage, uplift, and engage in conversations
• Build genuine relationships online

Then, with the remaining 20%:

• Share your message
• Post your expertise
• Highlight your mission
• Invite people into your world

Why does this work so well?

Because trust is built through connection.

People do business with people they know, like, and trust. And one of the fastest ways to build trust is to consistently show up in support of others.

Visibility is not about shouting louder.

It’s about becoming more relational, more intentional, and more present.

Over time, something powerful happens:

• Your network expands
• Your credibility grows
• Your engagement increases
• Opportunities begin finding you
• Referrals start flowing naturally

And perhaps most importantly…

You stop feeling like the world’s best-kept secret.

Difference Makers, your mission deserves visibility.
Not for ego.
Not for applause.
But because the people you are meant to serve need to know you exist.

So here’s my question for you:

What’s one intentional action you can take this week to become more visible while helping someone else shine too?

P.S.  To watch my 15-minute interview with America's Mindset Coach, Diane Forster, here's my YouTube Link:  https://youtu.be/WxwMfZMn_D8

Take a listen to a compelling poem by Amanda Gorman, the youngest inaugural poet in U.S. history,

who captivated the nation with her poem, "The Hill We Climb."

Her words touch the hearts of others who are concerned about racism, climate change and social justice.

Here's Amanda's entire poem:  https://youtu.be/LZ055ilIiN4?si=zBdiwIT9sskzp0Gz

When crafting your message, focus on your ideal audience.  Speak out!  

Your voice matters!

How do you help your audience solve a problem?

That makes you more appealing to a prospect.   I share a story here that brought my client greater media exposure, and ultimately a $2 MILLION grant!

When you include a story in your outreach, people will remember you... and more interested in working with you too!

To your success,

Lynn

The Strategic Storyteller

Join Lynn Sanders and co-host Valerie Ritchie every Tuesday, 9:30 am PST, 12:30pm ET/5:30pm BT for a weekly inner storytelling boost.  

Through a blend of mindset practices and storytelling, you'll raise your awareness about the power of your thoughts... your inner story.  

Let's shine a light on YOUR inner stories!

REGISTRATION LINK:  https://zoom.us/meeting/register/B4BTk2rES_O67K6ot5bQ3w

Every story starts from the inside out.

Your outer story reflects your inner story.

What do you tell yourself?  Are you focused on possibilities or problems?

Science has proven that our mind defaults into negative thoughts most of the time. 

What can we do about it?   We can take action by programming our mind with positive affirmations.

Take a listen to the affirmations on the video.  Add your own.  Practice speaking and listening to affirmations on a daily basis.

They DO make a difference!

There are so many ways to use storytelling in building your business!

To make a bigger difference to you, I decided to offer a series of Story Tips.   

Here's Tip #1:  Gather testimonials!

Whenever you work with people -- whether it's for a short project or a long-term arrangement, after you've completed your work, ask the client for a testimonials.

Prospects like to know that you've been successful in serving others.  That knowledge will often be the reason they decide to work with you too.  

One of my favorite sayings is, "People don't care how much you know, until they know how much you care."

So -- show them you care by serving them well... and then asking for a testimonial.

You can post that testimonial on social media, your website, on a video or blog.

Testimonials demonstrate that you've been successful for others.  They can influence more people to work with you.

And of course, everyone loves to hear positive feedback.

Thanks for tuning in.   You'll be getting new story tips each week!

Until then -- feel free to invite others to join our Story Circle.

More good things are coming up soon!

To Your Success,

Lynn

Your Business Doesn’t Need More Content—It Needs a Story System

Stories are happening in your business every day.
 Client conversations. Challenges. Breakthroughs. Lessons learned.

The problem isn’t a lack of stories.
 It’s that most of them are never captured.

For years, I thought storytelling happened after success—once everything was polished. 

(I tend to be a perfectionist, and that doesn't help when you want to get things done!)

What I’ve learned is that the most powerful stories are found in the middle of the journey, not at the end.

Everything changed when I created a simple system for capturing stories as I lived them.

Here’s what that looks like:

1️⃣ One place to capture stories
A notes app, journal, or voice memo—just one. Consistency matters more than format.

2️⃣ Capture moments, not masterpieces
Jot down what surprised you, challenged you, or moved you emotionally. Raw notes are enough.

3️⃣ Name the lesson
Finish this sentence:
“This experience taught me…”
That lesson is what turns a personal moment into leadership content.

4️⃣ Review weekly
Patterns emerge when you look back—those patterns become your message.

I wish I had captured more of my journey earlier—not for content, but for clarity. 

A story system doesn’t just help you market better. It helps you see how far you’ve come—and what you’re uniquely qualified to teach.

We can stop outselves -- even right now -- to pause and reflect on the lessons we learn from an experience.

As a friend shared with me, "There are no mistakes.  Only lessons."

Reflection question:
👉 What is one story from this past week that taught you something—and where will you write it down today?

Please feel free to share this post.  Let me know -- what stories are on your mind?

Feel free to book a complimentary chat at:  https://strategycall.biz

Welcome, dear friends!

I'm here to serve YOU in this new STORY CIRCLE!  :-)

First -- allow me to introduce myself.

I'm Lynn Sanders, an award-winning, best-selling author, story empowerment coach, video producer and media host.

I went through plenty of ups and downs to get where I am, and I'm here to guide you forward.

You'll get to enjoy stories, tips and strategies to grow your business.  You can choose to practice writing, telling and sharing your stories.  And getting feedback.  You can also participate in our Story Mastermind to learn from leading experts:  Authors, Publishers, Marketing Pros & Publicists.

We're in this TOGETHER!

Do you realize how vital your stories are?  

We all connect with one another through our stories.  

Stories define who we are.  Stories create bonds of trust.  Stories build relationshipis.

And the most important point to remember is:  WE GET TO CHOOSE OUR STORIES.  

The stories we tell ourselves are most important.

Simply stated -- We choose our thoughts -- which become our stories -- that lead to our actions. 

AND WE GET TO CHOOSE!  So -- let's choose positive words.

If you don't agree with this foundation, then this site is not the right place for you. 

Because we're a community for positive storytelling.  Both inner and outer.

While you're here, I want you to keep in mind -- there are no mistakes.   Only lessons.

YOU are here for a reason.  

And -- I believe you are put here on earth for a reason.  A Higher Reason.  

YOU make a differece.  And you get to choose the difference you want to make.

We can make the most of our time by choosing words that empower, inspire and uplift.  

We make a difference by simply "BEING" us.   You never know who needs to hear YOUR story right now to make a difference in their life.

My company -- Difference Makers Media -- reflects my mission to make a bigger difference in the world... by shining a light on other heart-centered leaders through the power of their stories.

There is too much negative media bombarding us.  

Instead, I invite you to be part of the movement to be a difference maker.

Create - Tell - And Share Your Soul's Stories For GOOD.

That's why I've created this Story Circle for you.

Looking forward to helping you bring your stories to life!

Please feel free to reach out to me at any time.   

My email:  [email protected]

Here's to your success,

Lynn Sanders

P.S.  You can get my free Publicity Essentials checklist at:  https://lynnsanders.biz