Dr. Frumi Rachel Barr is an accomplished entrepreneur and the founder of Barr Business School, where she helps ambitious CEOs and their teams scale their businesses sustainably. With a track record of founding and leading five successful ventures, Dr. Frumi brings a wealth of experience to her role as a trusted guide for leaders navigating growth and complexity.

Dr. Frumi believes that execution—not just a great idea or plan—is the key to success. Through Barr Business School, she provides leaders with proven frameworks and cutting-edge tools to align priorities, maintain accountability, and foster collaboration across their organizations. Her approach focuses on culture first, creating environments where vision, strategy, and execution naturally thrive.

As the author of A CEO’s Secret Weapon: How to Accelerate Success, featuring a foreword by Simon Sinek, Dr. Frumi distills her insights on leadership and scaling into actionable guidance. Recognized as one of the top business books of 2012 by ExecRank, her work continues to inspire leaders to embrace clarity, alignment, and sustainable growth.

Dr. Frumi’s mission is to equip creative and driven leaders with the strategies they need to overcome challenges, unlock potential, and ensure their businesses thrive.