Inside this section, you'll learn how PR is powerful and how it can help you establish long term growth and longevity for your business, including global recognition.

• Why is PR Important?
  4m2s
• Public Relations Strategy Primer And How to Find The Right Publicist to Work With
  1h
• What Is Public Relations?

There are key questions you need to ask yourself to determine whether you're ready for PR. Inside this section, you'll learn how to develop a strong mindset and solidify your goals in order to launch a PR campaign to achieve the results you want.

• Are You Ready for PR?
  4m18s
• Building a Healthy PR Mindset
  10m49s
• Developing a Solid Position & Goals for Your PR Campaign
  10m16s

Learn how to develop the brand story for your PR campaign. The story of your brand (which includes your PR superpower of your personal and professional lived experiences) will be featured in your media kit and your pitches.

• Why a Brand Story is Important
  2m3s
• Go Deeper With Your Brand Story
  7m11s
• What Is A Brand Story

In this section, you'll learn the definition of what a project story is, why it's important and the part it plays in a successful PR campaign.

• What's a Project Story and Why Is It Important
  1m47s
• Exploring Your Project Story
  2m46s
• What Is A Project Story

In this lesson, you'll learn why a media kit is vital to a successful PR campaign and how to build one.

• What's a Media Kit?
  3m15s
• How to Make Your Media Kit Stand Out
  5m49s

Learn how to find the right media outlets that will get you in front of your target audiences!

• Why You Should Build a Media List
  2m39s
• Building a Media Research Framework
  3m17s
• What Is a Media Contact Database?
• Media Contact Research Tools & Platforms: Podcast Guest Collaboration Community
  3m49s
• Media Contact Research Tools & Platforms: RocketReach
  3m54s
• Media Contact Research Tools & Platforms: GetEmail.io
  2m27s
• Other Media Contact Research Tools to Consider: Meltwater
  2m48s
• Other Media Contact Research Tools to Consider: MuckRack
  3m39s

In this lesson, you'll learn how to develop irresistible story pitches to grab media attention and help you get visible!

• Building The Framework for Great Story Pitches
  12m53s
• Writing a Great Story Pitch
  4m45s
• Media Pitching Knowledge

In this section, you'll learn how to streamline your relationships with the media to make everything run smoothly.

• What Is Media Relations?
  3m38s
• Media Relations Knowledge

This lesson will give you the tools, tips and actionable strategies you need to master interviews!

• Gain Confidence for Interviews Through Practice and Preparation
  14m6s

Learn how to capture your media coverage so you can keep track of the results of your campaign.

• Media Monitoring Tools: TweetDeck
  3m9s
• Media Monitoring Tools: Mention
  3m20s
• Media Monitoring Tools: Critical Mention
  6m11s

In this last section, you'll learn how to re-purpose your media coverage to keep your projects top of mind with audiences.

• Why You Should Extend the Life of Your Press Coverage
  4m28s
• Ideas on How to Repurpose Press Coverage
  3m26s
• Re-Purposing Press Coverage