Startups and SMEs often face limited financial reserves compared to larger companies, making proactive risk management critical. Financial transparency helps businesses avoid surprises and ensure long-term sustainability. 1) Cash Flow as a Lifeline: Effective cash flow management prevents liquidity crises. 2) Debt Management: Knowing your debt levels and repayment capacity avoids defaults. 3) Contingency Planning: Plan for unexpected downturns or expenses to stay resilient. In conclusion, "What gets measured, gets Managed” This quote highlights why understanding your financial position is key to growth.

• Why Know Your Numbers is important for Startups/ SMEs?
  1m48s
• Why Knowing Your Numbers is important for Startups/ SMEs?