This lecture focuses on creating a market-dominating position to differentiate your business and sustain growth despite competition or shifting demand. It emphasizes that success isn’t always about offering the best product or lowest price but rather about delivering unique, customer-perceived value.

• Power Play: Mastering Market Dominance Part 1
  35m7s
• Power Play: Mastering Market Dominance Part 2
  23m32s
• Mastering Free Plus Shipping with Seamless Continuity Programs
  23m22s

Learn how to use compelling up-front offers to lure customers away from your competitors.

• Compelling Offers
  24m52s
• Compelling Offers- Part 2
  21m51s
• Compelling Offers-Part 3
  17m46s
• Steal Our Bold Promise In Limited Time Strategy
  28m32s
• Turning Risk Into Reward: The Power of Risk Reversal Strategies
  19m16s
• Creating A Powerful Offer
  10m25s

You can get all the leads in the world, but if you can't convert those leads into paying customers, then you have missed a key foundational element of successful businesses. When you get the fundamentals right, the entirety of your sales conversion process will be robust.

• Increase Pricing
  7m23s
• Raise Your Prices Without Losing a Single Customer
  35m46s
• Creating Added Value
  12m17s
• Upselling and Cross-selling
  4m3s
• Fishbowl Discount Strategy
  20m54s

Learn how to stop discounting by adding additional value through a bundling strategy

• Value Addition Through Bundling
  28m6s

Implement a downsell strategy for those prospects who either can't afford what you sell... or who aren't ready to fully engage with your business

• The Basics of Downselling
  4m20s
• Profitable Down sells: The Secret to Building Wealth
  17m57s
• The Dos and Don'ts to Downselling

• Show Proven Results
  24m27s
• Expand Your Products And Increase Customer Revenue

To effectively generate leads and close more sales, you must target your ideal clients. Alliances and joint ventures with businesses that cater to your target market gives you a major financial advantage over your competition.

• Joint Ventures
  7m36s
• The Power of Joint Ventures-Part 1
  25m29s
• The Power of Joint Ventures- Part 2
  22m28s
• Strategic Endorsement Partners- Part 1
  31m50s
• Strategic Endorsement Partners- Part 2
  26m3s
• Strategic Endorsement Partners- part 3
  41m30s

80% + of ALL sales occur between the 5th and the 12th point of contact with the prospect. Your Drip Campaign will help you capture these sales.

• Drip Campaigns
  4m42s
• Follow-Up Sequence
  11m4s
• Revenue-Producing Drip Campaign

Leads are the fuel of any business - the first point in the sales process. With an effective lead-generation process, you will dramatically increase your probability of success. But here's the key to lead generation success - you MUST enter the conversation taking place in the head of your prospect. In these lessons, you'll discover how to generate all the leads you can handle.

• Marketing Secrets
  10m17s
• Proximity Marketing Strategies
• Direct Response Advertising Guide

• Internet Marketing
  7m10s
• Marketing-Dominating Websites-Part 1
  30m45s
• Marketing-Dominating Websites- Part 2
  28m37s
• Marketing-Dominating Websites- Part 3
  15m41s
• Marketing-Dominating Websites-Part 4
  25m26s
• Generate Leads Using Webinars- Part 1
  28m55s
• Generate Leads Using Webinars - Part 2
  33m37s

Social media is one of the primary avenues of marketing your business today. In this section, you'll find lessons for both beginners and advanced social media marketers. Begin with the foundation and then jump into proven strategies and tactics.

• The Foundation of Social Media Marketing
  30m44s
• A Framework to Get Tangible Results Online
  31m23s
• Social Media Engagement Strategies for Small Business
  3m4s
• Choosing the Most Effective Social Media Platform for Your Business
  10m21s
• Setting Up Profile
  12m50s
• Encourage Engagement
  13m24s
• Engagement Plan
  14m15s
• Conclusion
  2m8s
• Become Magnetic Online
  17m22s
• Introduction to Social Media Marketing
  12m34s
• LinkedIn Marketing
  33m39s
• Facebook Marketing Part 1
  41m56s
• Facebook Marketing Part 2
  29m11s
• Facebook Marketing Part 3
  25m52s
• Facebook Marketing part 4
  23m32s
• Irresistible Offers
  14m45s
• Eliminating Risk
  14m56s
• Engaging Content
  17m51s
• Blogging for Business Part 1
  23m58s
• Blogging for Business- Part 2
  24m37s