The 5WH Simple Selling System
Created by Adam Thomas Hurd and Tom Marino | Atomic Business Coaching

If sales is something you feel forced to do—just so you can finally do what you were meant to do—then the 5WH Simple Selling System is exactly what you’ve been looking for. This program is built for business owners, coaches, financial advisors, and service-based professionals who want a clear, repeatable system to consistently find the right clients, start aligned conversations, and close more deals with confidence.

Instead of complex sales strategies or high-pressure techniques, 5WH offers a simplified, actionable formula that helps you work smarter, not harder. It’s about doing less—but doing it better.

What You’ll Learn

This course is built around a proven structure that unfolds in three major phases:

1. Clarify Your North Star
   You’ll define the core of your business through the 5Ws:

   • What you actually sell

   • Why people truly need you

   • When they need you most

   • Where they are so you can reach them

   • Who has the motivation to buy right now

2. Create a Prospecting System
   You’ll learn how to build a dynamic and qualified pipeline, prospect more confidently, and master the four zones of attention management so you stay focused on high-impact activities.

3. Start Conversations That Close
   Using insights from the first two phases, you’ll begin having conversations that convert—without the pushy sales tactics. You’ll learn to ask the right questions, uncover alignment, and let prospects sell themselves on working with you.

Meet Your Coaches

Adam Thomas Hurd
Adam brings years of coaching and business development experience and serves as your guide through the essential 5Ws. He’ll help you gain clarity and insight into your offer and your audience. With Adam’s direction, you’ll stop guessing and start attracting the right clients by understanding the value you provide and the problems you solve.

Adam also leads you through the “H” in the 5WH system—HOW to take action. You’ll learn how to prospect with confidence, set purposeful appointments, and close deals effectively. His systematic approach turns what once felt like a struggle into a simple, repeatable process that works.

Tom Marino
Tom is focused on helping you break through internal blocks that keep you stuck. You’ll work with him to un-sabotage behaviors, master attention management, and overcome limiting beliefs that have been quietly holding you back.

With Tom’s mindset coaching, you’ll develop the mental clarity and discipline required to follow through on your business goals. His approach blends accountability and simplicity, ensuring that you don’t just learn the system—but actually implement it in your day-to-day operations.

Who This Is For

If you’ve ever struggled with:

• Knowing who your ideal client is

• Hesitating to follow up

• Feeling overwhelmed by marketing and sales

• Having conversations that go nowhere

• Wondering why people aren’t buying from you

…this system is designed for you.

Whether you're just starting out or looking to refine your existing process, the 5WH framework will help you get clear, stay focused, and take the right actions consistently.

Final Thoughts

The 5WH Simple Selling System gives you the tools to shift from frustration to flow. You’ll walk away with clarity on what you offer, who needs it, and how to confidently guide prospects into becoming clients—without sounding salesy or fake.

With Adam helping you simplify sales and Tom helping you overcome mindset blocks, you’ll finally have a formula that not only works—but feels good to use.