Full color
Default. Use on white and light backgrounds.
Brand assets
Everything you need to represent The Great Discovery: official logos, colors, and a few simple rules for using them well.
Our story
The Great Discovery is a movement dedicated to unlocking human potential. We are home to a global community of learners, creators, and knowledge-seekers, united by a shared passion for lifelong learning.
Our mission
Empowering Humanity with Knowledge and Economic Opportunity
The Great Discovery began as a way to take the world-renowned Six Sigma business system out of the corporate world and make it accessible to everyone.
Inspired by the difference education makes in people's lives, it grew into a place where knowledge-seekers from every corner of the world connect.
Translation technology opened our courses to a global audience, so learning is not limited by the language you speak.
Today learners, creators, and affiliates share one community, with dedicated experiences for Kids and Teens.
E.D.E.N., our Enterprise Development Education Network, lets organizations train everyone, everywhere, on one secure, branded platform. Corporations, nonprofits, associations, and ministries deliver their own knowledge alongside expert courses, in more than 100 languages and dialects.
The mark
Our logo is a picture of the journey toward growth. Every element has a job.
Four circles, growing in size, represent people at every stage of growth — the unique potential of each person who joins our community.
The sweeping orbit is our proven methodology: the momentum and trajectory that carries each person forward.
Heavy, confident lettering with "Great" given the most weight — the discovery is the hero.
Logos
Pick the version that gives the most contrast with its background. Every file is a high-resolution PNG with a transparent background.
Sub-brands
Programs and products from The Great Discovery family. Use each logo only for its own product, and follow the same usage rules as the master logo.
Logo usage
A few simple rules keep the logo recognizable everywhere it appears.
Keep an empty margin around the logo at least the height of the largest orbit circle (x). No text, icons, or edges inside it.
120px
Never show the logo narrower than 120px on screen or 30mm in print. Below that, the orbit circles stop reading clearly.
Don't stretch or squash the logo
Don't rotate or tilt the logo
Don't change the logo colors
Don't add shadows, glows, or effects
Don't place it on busy backgrounds
Don't use the full-color logo on dark colors
Colors
Purple leads, yellow sparks, onyx grounds, and cream keeps things human. Click any color to copy its code.
Sub-brand accents Kids & Teens only
Our name
Always write our name in full with a capital T, G, and D. Once it has been used in full, TGD is fine as a short form.
Our voice
We speak to potential. Every message should leave the reader feeling more capable than before.
Plain words over jargon. If a learner anywhere in the world can't follow it, we rewrite it.
We are a community, not a corporation. Friendly, encouraging, and human.
For press inquiries, partnerships, or other file formats, get in touch with our team.