Brand assets

Liberating individuals from conventional boundaries.

Everything you need to represent The Great Discovery: official logos, colors, and a few simple rules for using them well.

PNG · transparent background · the master logo and every sub-brand

The Great Discovery logo

Our story

Knowledge should be accessible to all.

The Great Discovery is a movement dedicated to unlocking human potential. We are home to a global community of learners, creators, and knowledge-seekers, united by a shared passion for lifelong learning.

Our mission

Empowering Humanity with Knowledge and Economic Opportunity

Read more about us
  1. 01

    Six Sigma for everyone

    The Great Discovery began as a way to take the world-renowned Six Sigma business system out of the corporate world and make it accessible to everyone.

  2. 02

    A platform for every learner

    Inspired by the difference education makes in people's lives, it grew into a place where knowledge-seekers from every corner of the world connect.

  3. 03

    Beyond language barriers

    Translation technology opened our courses to a global audience, so learning is not limited by the language you speak.

  4. 04

    Learn, create, and earn

    Today learners, creators, and affiliates share one community, with dedicated experiences for Kids and Teens.

  5. 05

    Enterprise

    E.D.E.N., our Enterprise Development Education Network, lets organizations train everyone, everywhere, on one secure, branded platform. Corporations, nonprofits, associations, and ministries deliver their own knowledge alongside expert courses, in more than 100 languages and dialects.

The mark

The meaning behind the mark.

Our logo is a picture of the journey toward growth. Every element has a job.

  • The individuals

    Four circles, growing in size, represent people at every stage of growth — the unique potential of each person who joins our community.

  • The Proven Path

    The sweeping orbit is our proven methodology: the momentum and trajectory that carries each person forward.

  • The wordmark

    Heavy, confident lettering with "Great" given the most weight — the discovery is the hero.

The Great Discovery logo

Logos

The master logo.

Pick the version that gives the most contrast with its background. Every file is a high-resolution PNG with a transparent background.

Download all 4
The Great Discovery logo, full color version

Full color

Default. Use on white and light backgrounds.

PNG
The Great Discovery logo, reversed version

Reversed

For dark backgrounds and photography.

PNG
The Great Discovery logo, black version

Black

One-color print, stamps, and light single-color work.

PNG
The Great Discovery logo, white version

White

One-color work on purple or other dark brand colors.

PNG

Sub-brands

Sub-brand logos.

Programs and products from The Great Discovery family. Use each logo only for its own product, and follow the same usage rules as the master logo.

Logo usage

Give it room. Keep it intact.

A few simple rules keep the logo recognizable everywhere it appears.

x x x x

Clear space

Keep an empty margin around the logo at least the height of the largest orbit circle (x). No text, icons, or edges inside it.

120px

Minimum size

Never show the logo narrower than 120px on screen or 30mm in print. Below that, the orbit circles stop reading clearly.

Please don't

  • Don't stretch or squash the logo

  • Don't rotate or tilt the logo

  • Don't change the logo colors

  • Don't add shadows, glows, or effects

  • Don't place it on busy backgrounds

  • Don't use the full-color logo on dark colors

Colors

Authority, energy, and warmth.

Purple leads, yellow sparks, onyx grounds, and cream keeps things human. Click any color to copy its code.

Sub-brand accents Kids & Teens only

Our name

Say it right.

Always write our name in full with a capital T, G, and D. Once it has been used in full, TGD is fine as a short form.

  • Correct: The Great Discovery
  • Correct: TGD (after the full name is used once)
  • Incorrect: the great discovery
  • Incorrect: TheGreatDiscovery
  • Incorrect: Great Discovery

Our voice

How we sound.

Empowering

We speak to potential. Every message should leave the reader feeling more capable than before.

Clear

Plain words over jargon. If a learner anywhere in the world can't follow it, we rewrite it.

Warm

We are a community, not a corporation. Friendly, encouraging, and human.

Need something that isn't here?

For press inquiries, partnerships, or other file formats, get in touch with our team.

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