Courses
12 Tenets of a Big Brand for Customers, Cash, & Continued Growth: Big-Brand Impact Without Big-Brand Budgets

12 Tenets of a Big Brand for Customers, Cash, & Continued Growth: Big-Brand Impact Without Big-Brand Budgets

Discover the 12 never-changing branding secrets, lessons, & perspective of top brands like Amazon and Spanx to help make your big branding journey a success. Now you can build the ultimate brand experience of a big brand without a big brand budget.

By Gerry Foster In Branding · Entrepreneurship and Business · Sales and Productivity

Last updated Feb 11, 2026
English (United States)
General Audiences - suitable for all ages

Closed Captions: []

What you'll learn

WHAT'S INSIDE

This vintage training video - modern not dated ... or shall I say passé - features 12 multimillion dollar brands that started out as small businesses.

Discover how to:

Signal authority and credibility before a single word is sold
Engineer emotional connection that turns customers into loyal advocates
Position themselves as the obvious premium choice in their category
Create consistent brand experiences that elevate perceived value
Attract customers who buy based on trust, not discounts

Content

Great branders: 1) Know their Purpose 2) Demonstrate Progressive Thinking 3) Embrace Possibility 4) Solve Customer Problems

Video Tenets 1-4

5m38s

Great branders in this age of "sameness": 5) Offer an Undeniable Customer Experience 6) Be different, think different, and think differently 7) Make an Irresistible Promise 8) Package your Promise