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  • 12 Tenets of a Big Brand for Customers, Cash, & Continued Growth: Big-Brand Impact Without Big-Brand Budgets

12 Tenets of a Big Brand for Customers, Cash, & Continued Growth: Big-Brand Impact Without Big-Brand Budgets

Discover the 12 never-changing branding secrets, lessons, & perspective of top brands like Amazon and Spanx to help make your big branding journey a success. Now you can build the ultimate brand experience of a big brand without a big brand budget.
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Gerry Foster
By Gerry Foster In Branding · Entrepreneurship and Business · Sales and Productivity
  • Last updated Feb 11, 2026
  • English (United States)
  • General Audiences - suitable for all ages
  • Closed Captions: []

What you'll learn

WHAT'S INSIDE

This vintage training video - modern not dated ... or shall I say passé - features 12 multimillion dollar brands that started out as small businesses.

Discover how to:

  • Signal authority and credibility before a single word is sold
  • Engineer emotional connection that turns customers into loyal advocates
  • Position themselves as the obvious premium choice in their category
  • Create consistent brand experiences that elevate perceived value
  • Attract customers who buy based on trust, not discounts

 

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Content

Great branders: 1) Know their Purpose 2) Demonstrate Progressive Thinking 3) Embrace Possibility 4) Solve Customer Problems

Great branders in this age of "sameness": 5) Offer an Undeniable Customer Experience 6) Be different, think different, and think differently 7) Make an Irresistible Promise 8) Package your Promise

Great branders: 9) Make a Tidy Profit 10) Have Passion 11) Need Perseverance 12) Remain Positive

Requirements

No prerequisite knowledge or skills necessary for learners considering enrollment.

Creator

Gerry Foster
Gerry Foster
@GerryFoster The Branding Evangelist
  • 2 Learners
  • 10 Courses
  • 0.0

The Branding Evangelist

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12 Tenets of a Big Brand for Customers, Cash, & Continued Growth: Big-Brand Impact Without Big-Brand Budgets
$33.00
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  • Sections3
  • Lessons3
  • Skill LevelBasic
  • Language English (United States)
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