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Restaurant Start-Up 101: Marketing & Menu Engineering

In this class, we’ll dig deep into marketing--understanding the four Ps of marketing, the importance of defining your target market, how to formulate your Unique Value Proposition, the art of menu pricing, and how to increase sales up to 16% using menu engineering techniques.
  • Updated Mar 14, 2025
  • English (United States)
  • General Audiences - suitable for all ages
Learn in your language: every lesson can be translated on demand into 102 languages

What you'll learn

By the end of today’s class, you will be able to:

       Identify your target market

       State your unique value proposition

       Price your menu effectively

       Increase sales up to 16% through menu engineering

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Content

In this class, we’ll dig deep into marketing-understanding the four Ps of marketing, the importance of defining your target market, how to formulate your Unique Value Proposition, the art of menu pricing, and how to increase sales up to 16% using menu engineering techniques.

The Restaurateur Tool box includes downloads to help you get from concept to launch successfully.

Requirements

No prerequisites necessary.

Creator

Angela Vendetti
@angelavendetti Angela Vendetti, Restaurant Strategist
  • 0 Learners
  • 4 Courses
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Angela Vendetti, Restaurant Strategist

Restaurant Start-Up 101: Marketing & Menu Engineering
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$129.00
QV: 129 SV: 84

This course includes

  • 2 sections · 5 lessons
  • Basic level
  • English (United States)
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