Business Coach for Speaker, Coaches, Consultants
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The Corporate Licensing Playbook
Inside you’ll discover:
• How corporate licensing works
• How universities license programs
• The licensing models organizations use
• How to structure licensable intellectual property
• Framework and curriculum design
• Corporate pricing models
• Licensing proposal structures
• How licensing deals begin and grow
All explained in a clear, practical handbook format.
Inside This Playbook You’ll Discover
How corporations actually buy training
Most experts pitch the wrong thing.
You’ll learn the difference between selling a workshop and selling a licensable system that organizations want to implement repeatedly.
The 3 licensing models corporations use
Including:
• Per-seat licensing
• Annual enterprise licensing
• Train-the-trainer programs
These models are used by companies like FranklinCovey, DISC, and other global training systems.
How to turn your expertise into licensable intellectual property
You’ll learn how to structure your knowledge into:
• A framework
• Curriculum modules
• Facilitator guides
• Workbooks and exercises
• Scalable learning systems
This is what transforms your knowledge from content into corporate infrastructure.
None
Business Coach for Speaker, Coaches, Consultants
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