How to Land and Close & Scale 5 to Six-Figure Corporate Contracts

Master the art of expert positioning to win high-value corporate clients. Learn how to craft compelling brand messaging and authority signals that resonate with decision-makers before your first call, then deliver a confident pitch that reinforces your unique value. From crafting the perfect LinkedIn profile to handling tough questions, discover how to position yourself as the clear choice for corporate partnerships.

• Landing Your Corporate Expertise
  40m36s

Discover what organizations are actually willing to invest in—and why expertise alone isn’t enough. You’ll learn how to position your work as a strategic solution tied to business priorities, measurable outcomes, and long-term organizational change.

• What are corporations buying

Unlock the strategies for securing high-value corporate clients and associations with this comprehensive module. Learn to effectively sell speaking events, training engagements, consulting services, executive coaching, partnerships, and licensing programs. Avoid common costly mistakes, master the art of proposal writing, and ask powerful discovery questions to understand and meet your client's needs. Transform your approach and build stronger, more profitable relationships with major corporations and associations.

• Mastering Corporate Client Acquisition: Discovery and Proposal Best Practices
• How to Get More Corporate Clients
• Conducting a Training Needs Assessment for Corporate Clients

In this module, you'll learn how to bypass gatekeepers and effectively engage with corporate executives. By approaching these interactions with curiosity and a genuine desire to understand their challenges, you can build relationships and gather valuable insights that will help you secure high-paying corporate gigs.

• The Art of Cold Calling
  19m26s

Researching prospective client companies is essential to tailor your pitch, demonstrate your understanding of their unique challenges, and position your services as the perfect solution. It helps you build credibility, identify opportunities, and address potential concerns, increasing your chances of securing the contract.

• Know your prospects
• Using AI to Research Prospective Client Companies

In this module, you will uncover the transformative potential of writing a book for your business. We'll explore how becoming an author can position you as an expert, open new opportunities, and enhance your promotional strategies. Let’s dive into the key lessons and insights you’ll gain.

• The Power of Authorship for Business Growth
• Key Takeaways for Writing a Book to Boost Corporate Sales

In this module, you will learn how to develop a unique, protectable framework that sets you apart in the marketplace. A well-defined framework can elevate your brand, establish your expertise, and provide a clear, replicable process for your clients. This guide will provide you with the steps and prompts to create your own framework. Frameworks are easier to sell than selling yourself, THIS IS YOUR PROVEN METHOD.

• Creating a Protectable Framework
  1h 4m53s
• Using AI to craft your Assessment
• Elevate Your Service Offering with Speaking, Coaching, Consulting, and Training
• AI PROMPTS

This module explores the innovative world of book sponsorships, a strategic partnership where companies financially support authors in exchange for brand exposure. It covers the key elements of sponsorship deals, including financial support, brand association, and mutual benefits. Authors will learn about different types of sponsorships, the process of securing and managing these partnerships, and the impact on book content and marketing. The module also addresses legal and ethical considerations, provides real-world case studies, and examines future trends in book sponsorships. By the end, authors will be equipped to evaluate and pursue sponsorship opportunities that can significantly enhance their publishing success and career growth.

• Introduction to Book Sponsorship
• Types of Sponsorships
• WHAT CORPORATE SPONSORS WANT FROM AUTHORS
• Interviewing your ideal C-Suite audience

This guide provides a comprehensive strategy for pitching a $10,000 speaking engagement to corporations. It covers key aspects such as identifying the right contacts (e.g., CLOs, CMOs, HR heads), conducting thorough research, crafting a compelling pitch, and positioning your fee. The post outlines effective outreach methods, email strategies, and negotiation tips. It emphasizes the importance of highlighting your unique value, addressing potential objections, and following up professionally. The guide also touches on closing the deal, managing post-engagement relationships, and the significance of building long-term connections in the industry. Overall, it offers a roadmap for speakers to confidently approach and secure high-value corporate speaking opportunities.

• Pitching a paid speaking gig/keynote

This guide provides a comprehensive approach to pitching speaking engagements at corporate conferences. It covers essential steps from initial research and preparation to post-conference follow-up. Key aspects include crafting a compelling pitch, building a strong speaker profile, identifying the right contacts, and developing an effective email strategy. The guide emphasizes the importance of personalization, persistence, and professionalism throughout the process. It also addresses handling rejections, negotiating terms, and preparing for the actual presentation. The overall message stresses the significance of relationship-building and continuous improvement in securing speaking opportunities. This resource aims to help speakers effectively market themselves and increase their chances of being selected for corporate conference engagements.

• Public Speaking at Corporate Events

This strategic approach provides a comprehensive set of sales questions for consultants and service providers targeting corporate clients. It covers key areas such as value proposition, competitive advantages, pricing, case studies, service customization, and implementation processes. The questions are designed to help service providers articulate their offerings clearly, address potential client concerns, and demonstrate their understanding of corporate needs. By preparing answers to these questions, consultants can enter sales conversations more confidently, equipped to highlight their services' benefits, differentiate themselves from competitors, and align their offerings with specific corporate challenges and goals. This preparation enables more effective and targeted sales pitches to corporate clients.

• How to sell to corporations
• Becoming a Preferred Vendor

• ICF COACHING TEMPLATE
• B2C Consulting agreement
• Speaking Contract
• Template for Training
• Consulting proposal/agreement template

How to Stop Selling One-Off Training and Start Building Internal Networks That Drive Adoption, Reinforce Change, and Create Long-Term Corporate Engagements

• The Champions Model™ — Turn Your Expertise Into Scalable Corporate Infrastructure
  1h 4m18s

Learn how to transform your existing courses, frameworks, and intellectual property into scalable corporate solutions organizations can license and deploy across teams. You’ll discover how to position your content as a strategic asset, structure licensing agreements, create recurring revenue opportunities, and expand your impact without constantly trading more of your time for money.

• Licensing Your Courses to Corporations

Learn how to turn your expertise into profitable corporate events that generate five-figure opportunities. You’ll discover how to position and structure events organizations will invest in, create multiple revenue streams beyond ticket sales, leverage partnerships and sponsorships, and use every event as a gateway to larger contracts, long-term engagements, and recurring corporate revenue.

• Five Figures Events

Learn how to confidently negotiate corporate contracts, protect the value of your expertise, and navigate the payment and procurement processes that come with larger engagements. You’ll discover how to negotiate scope, deliverables, KPIs, timelines, travel, licensing, and payment terms—without unnecessarily discounting your fees—while creating win-win agreements that position you for long-term corporate partnerships, repeat business, and Master Service Agreements.

• Negoiations and Procurement
  1h 3m19s